Pay-per-click is one of the most cost-effective advertising programs available today. Offered by many search engines, pay per click programs allow you to bid on keywords relevant to your site. When those keywords are searched on, the search engine would display your ad (i.e., a link to your site) on the results page along with natural (non-paid) search results. If you do a keyword search on Google, you'd get the natural results on the left column along with paid ads on the right. Advertisers are charged only when their ads are clicked on. Some search engines display paid advertisements above non-paid search results; others, like Google, devote more distinguishable sections of the page to paid and non-paid results. Generally, the higher you bid on a keyword, the higher your ad will be placed in search results for that keyword.
The two major players in pay per click are Google Adwords and Overture, a Yahoo! company. Unlike the usual URL submission process, which could take several weeks or months for your site to be listed, pay-per-click will allow your site to appear in search results almost immediately (ah...the miracle of money!). We routinely use pay-per-click to bring instant traffic to a new site while waiting for the search engines to index it. This site, for example, is getting around 200 visitors a day just from our Google Adwords campaign alone.
For this site, we might target such keywords as "website promotion", "search engine optimization", and "URL submission". The only problem is, our competitors are willing to pay up to $5.00 a click on these keywords. Since this site contains mostly free content and is likely to generate minimal revenues, there is no way we can compete with them. We could bid $0.05 a click on these keywords on Google, but chances are, our ad won't be shown very often as Google can make a lot more money by showing our competitors' ads.
Alternatively, we might target less popular keywords like "free website promotion tips" or "free URL submission". True, there will be fewer searches on these keywords, but there'll also be fewer advertisers competing for them.
Overture has a nice Keyword Selector Toolfor estimating how often a particular keyword will be searched on. Another excellent tool from Overture is their View Bids Tool, which allows you to see how much people are willing to pay for a keyword. We use the Keyword Selector Tool in conjunction with View Bids Tool to find less popular keywords that have low or no bids from other advertisers.
Google Adwords requires a minimum bid of $0.05 a click on a keyword, and Overture sets the minimum at $0.10. For a non-commercial site that generates little or no revenue, it is hard to justify paying $0.10 or even $0.05 for every visitor you get. Fortunately, there are smaller companies offering lower minimum bids. WebLaunch.us, our very own PPC program, offers keyword bidding starting at just $0.01 a click. A potential disadvantage of using smaller pay-per-click search engines is that they do not have the reach of the 900-pound gorillas. For best results, we recommend that you use a combination of both large and smaller PPC programs to get the most out of your investment.
Tuesday, 10 September 2013
All you Need to Know about Affiliate Marketing
Affiliate marketing is a great place to generate income without having your own product and make money selling products for 50 -75% commissions. Promoting Affiliate Landing Page will not make you money. You need to create your own Affiliate blog site.
EditSteps
1In order to generate income from Affiliate Marketing, first and foremost you need a website or blog site to post quality review about product you are promoting and have your website ranked high up in Google search page.
2Find a product to promote in your niche by going to ClickBank (CB Engine), Commission Junction, Linkshare and PayDotCom.com. You can also search for a product you like on the internet and go directly to their website and find “affiliate” and you can become their direct affiliate. Search for product with higher gravity, good pay out on each sell, return rate, and future sales commission. Be sure to check for higher
3Get a Domain for the blog site to promote the affiliate product with quality review content in the blog. Be reminded writing an article or story if you are not an expert on the subject should be avoided. . If you are interested in a particular affiliate product to promote, then buy it and use it so you can write a honest fact based review about the product, and there is no doubt your review will be much more appealing to
4Domain name should be associated with a root keyword for the product you are promoting as much as possible. Unique branding of the product with combination of product name and related keyword will work for SEO.
5Hosting Service. If you do not already have a Hosting Service, HostGator and BlueHost are recommended for using WordPress Template to build website. These Hosting Services supports WordPress and its installation is available within their CPanel. Each time you create a blog site, you install WordPress for that blog. All the themes and plug-in available for WordPress can be uploaded from your WordPress Blog and it will not require you to
6Creating the site itself is very easy from the WordPress Dashboard.Log into your WordPress blog and upload WordPress plugins and themes from your desktop. In your Dashboard go-to Settings at the bottom to give your title for the blog and description for your blog on Tagline.
7Go-to Plugins to activate the plugins installed. If you don’t see them there, just do the installs.
8Go-to Appearance to install Themes if you want to use different themes.
9Go-to Post to start your blog.
10Go-to Pages to add About me, Contact, and Privacy pages.
11Go-to Media to upload photos you want to use.
12Go-to Appearance – Widgets to add pages in the Sidebar.
13Save each time you edit
14This is the most important part of the work for your affiliate website involving your article and keywords search.
15You must take time on this one, because this is the foundation of your site before you build on it. This will make the difference between fortune and failure. Think about your angle of attack and draft your article to be posted in your website. Keep writing the article without any concern for keywords at this point to the size of over 1,000 words.
16After done writing your article, you are going to separate them into three posts and give subtitle for each post. Each post title should include keyword. Review your post draft and find keywords or LSI keywords within your post. This is where your keyword search begins… Witihn your draft posts you should be able to find some related keywords you are going to search… Your will edit your article and finalize your posts after keyword
17Conducting comprehensive search on Keyword with Google Keyword Tools to come up with the Root Keyword (search should not consist of more than two words) and several LSI keywords to use. This is the important step for Search Engine Optimization.
18Find Less competing long tail key words to consist of 3 or 4 words.
19Must be related to buying or targeting a market that needs (problems) are closely related to what the product offers.
20Search Keyword with over 700,000 searches, but no more than 7000 competing websites. Check on Authority site as Wikipedia. If Wiki is ranked at the top in Google pages, you will not be able to compete. See if title tag contains the keyword, if not you will be able to outrank it.
EditSteps
1In order to generate income from Affiliate Marketing, first and foremost you need a website or blog site to post quality review about product you are promoting and have your website ranked high up in Google search page.
2Find a product to promote in your niche by going to ClickBank (CB Engine), Commission Junction, Linkshare and PayDotCom.com. You can also search for a product you like on the internet and go directly to their website and find “affiliate” and you can become their direct affiliate. Search for product with higher gravity, good pay out on each sell, return rate, and future sales commission. Be sure to check for higher
3Get a Domain for the blog site to promote the affiliate product with quality review content in the blog. Be reminded writing an article or story if you are not an expert on the subject should be avoided. . If you are interested in a particular affiliate product to promote, then buy it and use it so you can write a honest fact based review about the product, and there is no doubt your review will be much more appealing to
4Domain name should be associated with a root keyword for the product you are promoting as much as possible. Unique branding of the product with combination of product name and related keyword will work for SEO.
5Hosting Service. If you do not already have a Hosting Service, HostGator and BlueHost are recommended for using WordPress Template to build website. These Hosting Services supports WordPress and its installation is available within their CPanel. Each time you create a blog site, you install WordPress for that blog. All the themes and plug-in available for WordPress can be uploaded from your WordPress Blog and it will not require you to
6Creating the site itself is very easy from the WordPress Dashboard.Log into your WordPress blog and upload WordPress plugins and themes from your desktop. In your Dashboard go-to Settings at the bottom to give your title for the blog and description for your blog on Tagline.
7Go-to Plugins to activate the plugins installed. If you don’t see them there, just do the installs.
8Go-to Appearance to install Themes if you want to use different themes.
9Go-to Post to start your blog.
10Go-to Pages to add About me, Contact, and Privacy pages.
11Go-to Media to upload photos you want to use.
12Go-to Appearance – Widgets to add pages in the Sidebar.
13Save each time you edit
14This is the most important part of the work for your affiliate website involving your article and keywords search.
15You must take time on this one, because this is the foundation of your site before you build on it. This will make the difference between fortune and failure. Think about your angle of attack and draft your article to be posted in your website. Keep writing the article without any concern for keywords at this point to the size of over 1,000 words.
16After done writing your article, you are going to separate them into three posts and give subtitle for each post. Each post title should include keyword. Review your post draft and find keywords or LSI keywords within your post. This is where your keyword search begins… Witihn your draft posts you should be able to find some related keywords you are going to search… Your will edit your article and finalize your posts after keyword
17Conducting comprehensive search on Keyword with Google Keyword Tools to come up with the Root Keyword (search should not consist of more than two words) and several LSI keywords to use. This is the important step for Search Engine Optimization.
18Find Less competing long tail key words to consist of 3 or 4 words.
19Must be related to buying or targeting a market that needs (problems) are closely related to what the product offers.
20Search Keyword with over 700,000 searches, but no more than 7000 competing websites. Check on Authority site as Wikipedia. If Wiki is ranked at the top in Google pages, you will not be able to compete. See if title tag contains the keyword, if not you will be able to outrank it.
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